The R.E.E.D.S. Approach

The TDS 'REEDS APPROACH' is a proven formula for a successful sporting organisation. It is the first END-TO-END SOLUTION for ALL Australian sporting clubs.  

TDS has combined technology and a lifetime of experience and expertise to develop the innovative 'REEDS' Approach, which solves a 100-year-old community club problem.  

5 STEPS TO A SUCCESSFUL CLUB Recognition, Evaluation, Education, Direction, Support

✓ includes short, targeted online training sessions across 10 key areas (170+ short videos) ✓ provides a set of simple tools and (100+) downloadable templates ✓ offers tailored coaching and support with experienced sports administrators ✓ delivers highly-engaging workshops that provide tailored roadmaps / strategic plans at a very affordable price ✓ provides an end-to-end solution for your club  

3- 5 Year Strategic Plan

 This plan highlights :  

Information being gathered Health results Short term challenges / opportunities Strategic pillars 3-5 year targeted outcomes 12 month targeted outcomes Revenue and Fundsaving initiatives

Our Team

Our “small” business of 5 leaders and 9 employees is anything but small. Through our collective vision of unparalleled customer service and extraordinary passion, we’ve revolutionized our community- one step at a time.

Terry Dillon

Managing Director

Managing Director “TD Solutions provides a 101 formula on how to run a sporting club” 16 Years AFL club Executive Hawthorn FC (8yrs) Collingwood FC (6yrs) St Kilda FC (2yrs) TDS launched Feb 2016

Click here for BIO

Mark Campbell

Creative Director

Creative Director  

“At advanced high performance we embrace innovations in technique and technology that improve performance”s

Click here for BIO



Martin Sperring

Technical Director

Technical Director  

“Our technology supports coaches, administrators and athletes perform to the best of their ability”

Click here for BIO

Chris Connolly

Coaching Director

Coaching Director  

“At AHP we improve performance by focussing on Correct technique, deliberate learning and growth mindset”  

84 games Melbourne FC Fremantle FC Head Coach Hawthorn FC Asst Coach Melbourne FC Asst Coach Eastern U18 Head Coach

Click here for BIO

Wayne Oswald

Relationship Director

Relationship Director  

“If you are serious about being your best AHP is the perfect partner for you”  

AFL Development Coach Geelong FC AFL Education/Welfare Manager Melbourne FC AFL Recruiter Essendon FC Region Manager Sandringham Dragons

Click here for BIO

Rob Threlfall

DS Senior Consultant (Geelong Region / Victoria)

TDS Senior Consultant (Geelong Region / Victoria)  

“The fundamentals of running elite and community clubs are the same, it’s just the numbers that are different”  

15 Years AFL club Executive Geelong FC  

Contact Details: M 0418 485 458 E rob@aqtivebusinessconsulting.com.au  

Click here for BIO

Andrew Simpson

TDS Senior Consultant

TDS Senior Consultant

Contact Details: M 0438 800 202 E andrewsimpson8@icloud.com

Click here for BIO

Alicia Dillon

TDS Customer Care Team

TDS Customer Care Team


Click here for BIO

Mark Renouf

Senior Consultant

Member of Mount Martha Lifesaving Club Leadership and Executive Coach at Optimal Thinking Boarding House Supervisor at Peninsula Grammar Student Welfare Officerat DET Victoria, Rangebank Primary School 15 years Primary School Principal

Click here for BIO